It's a tiny dog world! 

We know we’re not alone when we say that our pets are family. We help you live your best lives and make the most of your time to together by making it easy to find stylish dog clothing, gear and toys that fit. We also follow one simple rule: only offer products tested & approved by our own dogs and families! 

Inspired by her 4 lb teacup Yorkie Jameson, Jenn set out to solve a problem she faced daily: finding products that fit his small but mighty personality. Knowing others may face the same problem, she decided to bring her dream to life.

Jenn created DOG BABY™ to help families find the perfect functional and stylish products for their little pups. With a 20-year corporate career working for top U.S. consumer brands like Sephora, Apple and Nordstrom, she learned first hand how premier retailers do business what it takes to make customers happy.

When you shop with us you're supporting a woman and minority owned small business and life-enhancing dog programs. We support animal fostering & rescues and the animal lover community locally as well as globally online through our social media relationships. We hope you love your shopping experience, and welcome to the fam!